Creating animation

Animation creation consists of idea development, pre-production, production, and post-production.
In idea development, the characters and story for the film, ad or other creative are created and a go-ahead taken on the same.
In pre-production, the idea is converted into layouts. The script is written and finalised, characters are designed, a storyboard is created and layouts are developed. Cost-wise, this phase is extremely important since a single mistake here can put the entire project over-budget.